Scaling isn’t just a verb, it’s a mindset.

Meet Our Founder

CRYSTELLE DESNOYER is a super connector in the NYC tech scene, passionately curating creative experiences that drive transformation, partnerships, revenue, innovation, and growth.

With vast expertise in events, advisory, and multi-channel marketing—including partnerships—she is a catalyst in the NYC tech startup sector while provoking business development and partnerships across various industries, including public companies like Comcast and Klaviyo, to name a few.

By understanding the intricacies of your organizational needs, Crystelle can ensure that your endeavors have a profound impact, be it socially, financially, or beyond.

Crystelle’s Impact

Having GROWN 27 GLOBAL TECH COMPANIES in many fields as their Operations (including Marketing Ops, Business Ops, and Revenue Ops) & Business Development executive.

Crystelle has experience scaling B2B and B2C tech startups, including 2.5 years in e-commerce ($0-34m in 18 months), 5 years in management consulting, and 2 years in Venture Capital.

She currently serves as an advisor at the following companies:

Habits
Smart City Expo USA
The Fourth Effect
CoEvent

Crystelle is a board member of La French Tech NY where she also serves as a frequent speaker, panelist, and moderator.

Founding Experience

PREVIOUSLY HELD ROLES

Chief of Staff (COS) roles at Kyndryl (Public company spinoff of IBM) Head of the Consulting arm
Chief of Staff (COS) at Techstars (the largest pre-seed investor in the world with 4,400 portfolio companies in 18 countries)
Head of Project Management Office (PMO) to CEO Maëlle Gavet (former COO at Compass and ThePricelineGroup)

INVOLVED IN

Executive recruiting, fundraising, branding, media relations, revenue generation, governmental relations…
Leading cross-functional internal operations-related projects—such as helping Techstars become data-driven…
Relaunching OKRs, owning leadership Summits, Forums, Quarterly Business Reviews (QBRs), Executive (ELT) support on Investor Day…
Customer Strategy Board, Board meeting prep, leading Company and Department KPI reporting, established a Business Intelligence (BI) team…
And many other responsibilities.